Why Video Is Now Essential to SEO Strategy for SMBs

Why Video Is Now Essential to SEO Strategy for SMBs

Video advertising has always been a costly, resource-intensive undertaking. Even a short digital ad often involves a scriptwriter, a design team, a video crew, a motion graphics editor, and a round of post-production. For small and mid-sized marketing teams, the...
Improve HubSpot SEO with Structured UTM Tracking

Improve HubSpot SEO with Structured UTM Tracking

The pressure to show marketing return on investment is constant. Yet too often, campaign reporting in HubSpot becomes inconsistent because the data foundation is weak. One of the most overlooked areas is UTM tracking. Without a structured approach, the same channel or...