by Nick Pegley | Aug 14, 2025 | HubSpot Tips
While active lists in HubSpot are often used for automated segmentation, static lists remain essential for campaign execution, event coordination, and historical analysis. They offer a reliable way to manage defined groups of contacts based on a specific moment in...
by Nick Pegley | Aug 11, 2025 | HubSpot Tips
Marketing and sales data are only useful if they can be interpreted in a way that informs strategy. HubSpot’s custom report builder offers the flexibility to move beyond default dashboards, allowing you to track performance indicators that match your specific goals....
by Nick Pegley | Aug 9, 2025 | HubSpot Tips
In a sales process, timely and relevant follow-up can mean the difference between a qualified lead and a lost opportunity. HubSpot’s workflow automation allows you to create structured, rules-based sequences that deliver consistent communication, improve efficiency,...
by Nick Pegley | Aug 9, 2025 | HubSpot Tips
Maintaining a consistent presence on social media requires more than posting when convenient. For small and mid-sized businesses with limited resources, HubSpot’s social publishing tool provides a structured method for planning, distributing, and analyzing posts...
by Nick Pegley | Aug 9, 2025 | HubSpot Tips
Small and mid-sized businesses often rely on multiple content pieces, emails, and landing pages to support their marketing efforts. Without a cohesive framework, tracking performance becomes fragmented. HubSpot’s Campaigns tool allows you to consolidate assets under a...
by Nick Pegley | Aug 1, 2025 | HubSpot Tips
HubSpot’s lead scoring framework provides a structured method to evaluate leads across two dimensions: Fit and Engagement. Rather than relying on a single composite score, organizations can now independently assess how well a contact aligns with their Ideal Customer...
