Hosting your website on HubSpot’s content management system grants direct control over URL structure which influences page speed visitor engagement and search performance. Today’s recommendation focuses on URL structure optimization within HubSpot a basic yet often neglected practice. By refining page URLs small and medium enterprises can improve visibility and encourage clicks from prospective customers.
HubSpot’s default URLs sometimes include numeric identifiers that provide no clues to search engines or users about the page content. For example a blog post might appear as slash blog slash 12345 which lacks descriptive context. In our experience replacing those placeholders with targeted keywords helps both crawlers and readers anticipate the subject matter.
- Begin by navigating to HubSpot URL settings. Under Page Settings select Edit URL. Replace generic segments with concise descriptive phrases that incorporate your focus key phrase. For a page on social media scheduling a URL such as slash social media calendar guide provides clarity and relevance. Ensure that your chosen phrase reflects the core topic and aligns with terms your audience commonly searches for.
- Maintain consistency across related pages. If you have a series of resources on email marketing consider a uniform structure such as slash email marketing slash best practices and slash email marketing slash automation tips. This approach streamlines navigation and signals topical authority to search engines. Keep URLs brief since addresses longer than sixty characters may be truncated in search results. Choose succinct phrasing without sacrificing relevance.
- Redirect outdated URLs properly. When updating a URL implement a 301 redirect from the old address to the new one within HubSpot URL Redirects tool. This preserves any existing link equity and prevents a disruptive user experience. Properly configured redirects ensure that backlinks and bookmarks continue to lead prospects to your pages.
- Finally monitor performance via HubSpot analytics dashboard. Track click through rates and organic traffic for updated pages. If certain URLs underperform review your key phrase selection or adjust for clarity. Conduct audits every quarter to maintain alignment with evolving search trends and business objectives.
Summary Tip: Use descriptive and targeted URLs in HubSpot to improve search visibility for SMB audiences.